Role:

• Key contact between both Birdies and ACFC brands

• Planned and executed all components of partnership

Achievements:

• Navigated ambiguity of launching brands largest partnership to date, while also being a first of its kind partnership.

• Launched and oversaw 2 summers of the impactful SOAR internship program for young women

• Jersey sponsorship generated over 7M total impressions

• Successful Game Changer shoe launch (430k impressions, 8k engagements)

• Significant broadcast exposure on TV and radio

• Innovative Birdies player walkway activation (1.6M impressions, 132k engagements)

• Engaging on-site activations like Bird Watcher, VIP experiences, tailgate photo set

• Community programs: Chalk Talks, Faces in the Stands fan storytelling, Birdies Conversations series